Short Memory Syndrome
Scenario : Over-hyped over-priced IPO.
Problem : How to justify the price.
Solution : Monetise FB.
Q1 : How to monetise?
Q2 ; What assets does FB have?
A1 : Punters? Forget it. They are tight-fisted bastards who want to use a free service.
A2 : A-ha! Punters' data!!
Q3 : How to monetise user data?
A3 : Any and every which way you can.
Phew - Job done.
Chapter II - Cue media exposes.
Chapter III - Everybody acknowledges the Era of Zero Privacy* and moves on.
*Zuck mantra : E-Z-P-Z (using the American "zee")