Re: "Microsoft however is not supposed to be an advertiser"
"IMHO, it was utterly silly to move towards slurping operations, because they removed one advantage they had over Google. Letting customers to decide if the wanted to run on-site IT operations or offload them to cloud services..."
Microsoft doesn't slurp their business customers, only consumers. For instance Corporate Windows 10 versions don't have Slurp capability enabled by default.