Never understood their pricing.
It's a Radio Shack type outfit. And they try to sell HDMI cables, Firewire cables, etc, at 20+ pound prices..
Why would one even go in there any longer? We already have Currys etc to try to rip us off -but that's in conjunction with selling large TVs etc, so that rip-off cable will seem less pricey (mind already numbed by paying 1000+).
A store mainly selling accessories can't have rip-off prices on accessories.