Reply to post: Re: shock horror

Maplin shutdown sale prices still HIGHER than rivals

ChrisC

Re: shock horror

"that charges more for the same goods"

Significantly more in many cases, which was the real issue here. Bricks and mortar stores *can* survive in this brave new world of online retailing if they adapt to the environment in which they're now operating, rather than continuing to cling onto some outdated notion that just because they've got a physical presence it gives them the right to gouge customers on price.

And the sad thing about Maplin is that, sometimes, they got it absolutely spot on. As I've mentioned in other posts on this topic over recent weeks/months, I was quite happy to spend my hard-earned in Maplin when their prices were competitive (and by this I don't necessarily mean equal to what Amazon et al would charge - I'm happy to pay a reasonable premium for the ability to buy something I want/need right there and then), and various parts of our household IT setup came from them. Either their prices were within that "a bit above online but still within reasonable limits" band where I was happy to pay the "get it right now" premium, or their prices were so close to the online price (usually in the post-Christmas sales when they'd do some really good deals on things like external drives) that you'd have had to have been the tightest penny-pinching scrooge who ever walked the planet to have still bought online.

The problem was that, for a lot of their stuff, the prices were just so far removed from anything resembling sanity that it not only turned people away from buying *those* items, but in the process of them then searching for a better deal elsewhere they'd then learn that pretty much everything else Maplin sold could be found cheaper elsewhere too, even the stuff which was genuinely reasonably priced and might on its own not have encouraged customers to look elsewhere.

And the whole descent into gadget shop hell didn't help either - alienating their existing customers by relegating them to feeling like second-class shoppers forced to delve into the far depths of the store to find what remained of the "original" Maplin, whilst trying to tempt the bright young crowd in with shiny shiny tat. A bright young crowd who, by and large, probably already spent a significant amount of time buying stuff online and who'd therefore be an even harder audience to sell overpriced stuff to just on the notion that they could walk away with it there and then instead of having to wait a whole 24 hours to get it Primed to them...

Sigh :-(

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