Re: Paying over the odds for less protection than normal...
If you guy from a company that's going out of business then I doubt you'd have much joy with the Consumer Rights Act - when that expensive gadget fails you won't have a seller to return the item to for a refund or repair.
If its over £100 then buyers would be fools not to use a credit card. Doesn't matter then if the retailer isn't around, because the credit card company are jointly liable.
https://www.which.co.uk/consumer-rights/regulation/section-75-of-the-consumer-credit-act