Re: Games, anyone?
Do they really like windows though? If you look at PC sales numbers, they've been outright collapsing year over year over year. There was already a slump prior to the release of Windows 10, but since Windows 10 those numbers have been in freefall.
Meanwhile, non-Windows machines (ie: Apple. Chromebook, etc) have been either steady or increasing.
Microsoft fucked up Windows 10 so utterly badly that they have caused the Great PC Depression.