The "Spectrum" branding just doesn't work for me.
You must be the only person on the planet that it doesn't work for, I don't think they could've made it any more simple, especially in an industry full of three and four letter acronyms, the naming convention of it's storage software assets (Spectrum) is pretty much self-explanatory and something most objective commentator's would applaud IBM for.
Your assertion is also a bit wild, though would point out that their prior OEM agreement in this space was with NetApp (N-Series/SONAS), in the end it boils down to maintenance and support.
Biting the hand that feeds IT
