Apple have lost the interest of my SO on new phones since they killed headphone jacks.
SO is mac, iPhone and iPad user, heavily into the Apple ecosystem (likes content sync across devices, e.g. photo taken on iPad or iPhone "instantly" available to edit in PS on mac) but burns through headphones (tends to fall asleep wearing them and then they get damaged by in sleep movement), hence buys cheapo "disposable" ones.
SO would be bankrupt if had to buy expensive non jack headphone solutions given attrition rate
And the apple "solution" for jacks is useless as SO needs to charge device and listen, not one or the other
Not good alienating core customers in that way by removing something basic that I can get on a sub 100 quid android