The Trouble With The X? It’s still Boring
Apple simply can’t escape the commoditisation of the smartphone market. There’s not a great deal you can do with the X that you can’t also do with something cheaper. There’s a strong case for buying a well supported something that does what you need fast, but the arguments for a luxury item aren’t so strong. That’s not to say Apple is doomed. I understand the 8 is delivering plenty of shareholder value.