It's not just the upfront cost...
It's not just the upfront cost, it's the repair costs, replacing the back cover and the screen, if they were nearer a reasonable price for repair, I think most could accept the upfront cost, but the repair costs of the iPhone X are just ridiculous, all designed so you take out Apple Care.
So much of that 3d depth camera tech is just not required at the moment for biz, most just want a fingerprint reader under/within the screen.