"well in all honesty portals like buzz(click)feed and such really should die"
The problem is the people that click on them. On many newspaper site, if they have a list of "most read contents", there's a good chance every day the most read ones are gossipy and stupid ones. And as long as news sites revenues depend on clicks, they will fill their pages with those stupid contents, in prominent places. They're raising generations of gullible people who can't understand the difference between a real piece of news, and stupid, "viral" content. We need a vaccine.