Re: But there is no legal imperative for these companies to comply with the code
It would be interesting see how such a regulation could be enforced.
Very easily. All other regulated industries have to submit extensive performance reports on customer service standards to their regulator, and get caned for failure to meet targets. Of course, as this is self reported they can tell lies and hope nobody notices, but there's often an extensive external audit undertaken by the regulator or their appointee. I worked for a regulated company some years ago, and a small cabal of crooks decided to lie in the regulatory return to achieve personal bonus related targets. This was uncovered, the regulator fined the company £37m, two directors and a senior manager (all of whom I knew) were given the boot, and rightly so. They also had to endure personal investigations by the SFO, although sadly the SFO decided not to prosecute them individually.