Long term archive is a big thing in the broadcast video/audio arena. A good role for the 'mature' engineer can be keeping alive old broadcast kit - 1" tybe B/C reel to reel machines, Umatics, analogue Beta, so that years of material can be digitised.
The funniest thing is that 'tape is dead' has been the mantra for quite a few years, so everything has been archived to files - the US Library of Congress standardised on lightly compressed (J2K) video with uncompressed audio, with harddisks as the storage medium. But most projects I've worked on have archived the files to... tape.
So every <x> years or so, as the LTO5/6/99 drives start to wear out, and the MXF file format becomes the preserve of the keepers of ancient lore, it'll be time to flip it all forwards again - like Majikthise and Vroomfondel, on the gravy train for life! Until someone loses the sugarcube sized multi Exabyte diamond storage down the back of their cyber sofa...