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BOM to Launch RRP

Apple

$225 to $649 (i7) or 65% markup

$278 to $769 (i7+) or 64% markup

$255 to $699 (i8) or 64% markup

$288 to $799 (i8+) or 64% markup

$370 to $999 (iX) or 63% markup

Samsung

$258 to $750 (S7) or 66% markup

$265 to $769 (S7E) or 66% markup

$301 to $720 (S8) or 58% markup

$325* to $790(S8+) or 58% markup

$350 to $929 (Note8) or 62% markup