Re: They're not first and won't be the last.
"Google says it is a European directive, that doesn't have the same dissuasive power. It only frightens the bean-counters."
Except that an approved and enacted European Directive means that each member has to enact into law the said Directive. It only sounds like guidance, but in fact it is the law. The guidance bit can seem deceptive in terms of force of law, but the term "guidance" is to direct EU member governments on what is needed in law so there may be some variations locally but the meat of the directive is actual law across the EU, Google is well aware of the situation. They have lawyers experienced in dealing with the EU and EU law.