Re: Lumia 630
I don't want a smartphone to be drab and boring. Though I don't really care. I want it to be clear and simple.
Something that both and stock Android and iOS often fail dismally at.
I admit that live tiles didn't really work properly. Not that I care, because I pretty much don't want them. Widgets (or whatever Android now calls them) often aren't big enough to display the info you want, without opening the app. So a badge or number to tell you which apps have new info is fine.
Win Phone has both my personal and work emails as links on the home page with a number of unread messages on. That's fine for me. Same for missed calls and unread texts.
The advantage of Android is the infinite customisation. But the downside of that is complication. To get it "right" will I'm sure take me hours of trial and error.