They're not first and won't be the last.
Even Blizzard have installed spyware in World of Warcraft. Anyone remember the whole spat over "Warden"? Admittedly I think that was to catch hackers and bots rather than DRM feature, but what a sledge-hammer to crack a nut?
I think the lesson here is - if you think you have a piracy or DRM issue then you'd better lawyer up before you even start coding your solution. Developers have to start putting privacy first before guarding their intellectual property and it shouldn't take a grey suit to keep your morale compass pointing in the right direction, but if that's what it takes.
I swear the speccy twats think they're god and can code what they like and put whatever they want on anyone's computers. Utter wuckfits! Let them feel the wrath of GDPR.