I wonder if
we, as computer users and purchasers of software, hardware or service, should start charging these data collection businesses $/£/€ 1 for every gigabyte they want off us?
After all, if we didn't buy / download / use their software, hardware or service, they wouldn't exist. They exist to service our needs; we don't exist to service their needs.
Perhaps it's time to remind them all of these facts?