Reply to post: Re: AMP- 'not a security hole from a business perspective'

Who wants dynamic dancing animations and code in their emails? Everyone! says Google

Anonymous Coward
Anonymous Coward

Re: AMP- 'not a security hole from a business perspective'

When AMP was launched very high level people in Google - Sundar and Eric - went round the large newspapers CEOs, who had at this point mostly rejected AMP as harmful to their business, at the Davos summit. They pointed out that papers adopting AMP would be candidates for a significant share of the €150 million funding under the Google Digital News Initiative. They also pointed out that AMP pages, being faster, would get promoted in Google search above those that didn't adopt. There were also some concessions around sharing users data to make it less of a closed Google option.

That combination of carrot and stick changed the minds of the CEOs.

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