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Who wants dynamic dancing animations and code in their emails? Everyone! says Google

Martin Summers Silver badge

AMP is causing higher user engagement presumably because you can't turn the sodding thing off in search results. I have no choice but to click on an AMP page most of the time these days because the regular page has been hidden somewhere. I always click on the link button at the top to open the page on the publishers site in the vain hope that others are doing it immediately and it shows up in their stats somehow.

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