Re: On GDPR...
"From what I can see"
It's not May yet. What you're seeing is companies stretching the old regulations to build a contact pool that will tide them over for however long they think that they can justify grandfathering consent.
Google, as always, are attempting to redefine normal how they want it to be - same as they did for copyright and cookie consent, but they're big enough to play by different rules to the rest of us.