Other big business is different, somehow.
Other industries that have a large impact on people seem to be able to 'sign a pledge' or 'keep to a code of conduct' and the like -- so why do MP's want to legislate on social media while basically letting others get way with anything as long as there is a pointless slogan tacked on.
'Drinkaware'
'Gambleaware'
Anything to do with money and directorships?