Re: yet more encouragement ...
> SSL certificates are free
The best joke is the browser cartel's Let's Encrypt campaign. It's "FREE". Yeah "free" as Facebook. You are the product. You allow them root access to your server by running their code on your server, and they can slip you in another cert or read your data, and make your server more vulnerable (Heartbleed anyone - only HTTPS servers were insecure).
And to push Let's Encrypt, they stop trusting Symantec, GeoTrust, RapidSSL and Thawte certificats! And show a big "NOT SECURE" warning for all HTTP websites. WTF, this is so evil!
Screw the browser cartel (Goo, Moz, M$) for destroying the web.