That's what I'd call it
As someone that couldn't code to save my life (and yes to lazy/stupid to learn as it's not an interest) it sounds interesting as a means to bring a great commercial idea to life, and maybe generate an income stream. In terms of the scalability, security and performance I expect Cloud providers might come to the party on that to help and bring more customers on board. You might see deals available where you get the service at a price offset by the Cloud provider taking a cut of your revenue stream. Both parties win on that score.