Offer incentives that make the city better.
As a resident of one of the finalist cities (Columbus, OH) I would love to see an offer that includes infrastructure that the city needs anyway as opposed to just massive tax breaks. With the inevitable disruption of adding HQ2, we would need to spend on water and sewage, emergency services, schools, roadways, etc. Many of these are needed anyway (especially a reliable public transit system that serves the entire city, as COTA is spotty especially in neighborhoods that need public transit and would likely provide a significant portion of warehouse and semi-skilled workers). I'd rather make the farm work instead of giving it away.