Re: Collect all the data, ignore users privacy...
"Not established in the UK or an EU member state, but use equipment in the UK for processing data (excluding where that data is only in transit)."
Well there you go. Transit means passing through, not starting from. I'm not 'in transit' at Heathrow if I get off the bus there, it's if I'm on a connecting flight. The data originated in the UK, so it's covered. And of course the equipment is the smart watch/whatever.