Re: "cheap footwear"
There's also the fact that once a brand gets a reputation of being good, reliable, effective or whatever the brand becomes much more valuable for marketing. So the beancounters want to make money by selling the brand name rather than the product. They sell the name or else produce shit products themselves with the name on it, relying on that for the sales. Virgin Media isn't really Virgin it's Liberty Global or some such bunch And so on. For a while Timberland clothes stopped being the quality items with a discrete badge and some lines at least became really quite trashy, but with TIMBERLAND written in big print all over them.
Even "high end" stuff follows this line, with expensive "designer" clothes or sun glasses that are really not much more than just the usual mass produced lines that come out of a factory in China or Bangladesh and have probably never even been seen by the designer whose name they carry.