Re: Does Google really not get it?
Cost per mille. It's Latin afaik. That's why, but it still makes zero sense.
And yeah, some ads pay only on click, but those are the minority.
Major advertisers are trying to build brand awareness as much as anything. They don't think you'll buy a widget today. They just want you to think of their widgets when u finally do.
The 'half my advertising is wasted line was from a Philadelphia department store mogul way back in the day. He wasn't wrong. But for advertising quotes I prefer the line from a NY Post ad pitch: 'But your readers are our shoplifters.'
Biting the hand that feeds IT
