re .Intel's marketeers probably read industry forums
Last year, on one episode of the News Quiz, Simon Evans noted that when people are in hospital, they are leaving a perfectly good bed at home, which he proposed the NHS use to accommodate patients. This was followed by a joke about Uber ambulances to do the transport.
At the end, Jeremy Hardy quietly said that he hoped politicians weren't using topical news quizes for policies.
A month later, we had the announcement from Essex Health Trust about people "AirBnB ing" beds for patients.