"The recipients and their families when they use the income to buy stuff."
They use their net income to buy stuff - net after the tax has been deducted by the employer (in this case Apple) and passed on to the tax office. That was the point I was making - tax on income is a tax paid by the employee, not the employer.
The person I was replying to seemed to suggest it was a tax paid by Apple. It isn't - they're just collecting it from the employee and handing it over.