Re: Poor choice of words..gives Emirates the opportunity to squeeze the hell out of Airbus.
" it was that the market wasn't big enough for a second option."
Which is exactly the reason that the L1011 and DC10/11 failed and took the manufacturers with them.
The difference is that the A380 is a halo craft of a range being sold and the farm isn't being bet on it. Airbus can afford to keep it as a low volume item as its presence sells the smaller birds.