Re: Ee, bah, eck etc
"I think there's a market for gluten-free water."But not as big as the market for gluten. In SE Asia there are many vegetarians who eat a meat substitute called seitan. Seitan is made from gluten extracted from wheat flour.
Amusingly, my vegan nephew and his Merkin wife won't eat seitan "because it's too much like real meat". I often wonder how many vegetarians are aware that the mock chicken/beef/pork they're eating is actually gluten.