Ee, bah, eck etc
Makes you proud to be British.
Of course, no evidence in the article about origin of said life-saver. Might have been Lancashire, but excellent black pudding comes from many parts of the British Isles.
Foreign rubbish like Blutwurst obviously wouldn't have worked.
(Ooooh, thinking of yummy offal, only two weeks to haggis-blowout day!)