Re: It appears from the article that Mr. Wolmar is a railway enthusiast...
"Why in God's name would I want to spend £20,000+ on something I'm not going to use much?"
Because otherwise you'll have to leave for work at 6 am and come home at 8 pm, because you'll find that the fleet of pods is mysteriously difficult to book during the rush hour.
The company buying the pods doesn't want to spend £20,000+ on something you're not going to use either...