There are elements of both, but lacklustre adoption for key features including Cortana, the Microsoft Store and the Edge browser raises the question of whether Microsoft's main areas of focus in Windows resonate with its customers.
Cortana - do we really want to be forced to send embedded local search queries to the US, to be processed using a poor search engine (search engines are generally measured against Google) and for it to omit, half of the time, the bloody local resource that we were searching for? No. Happy for Cortana to be an option, not happy that it's shite, transfers data to untrusted regimes (US), intrusive and non-removable.
Microsoft Store. Generally nothing to see there other than poor quality versions of desktop applications. The fact that the PoS is designed in such an appalling way that uninstalling something where there is an update for it queued will reinstall the software just makes it even worse. However not worse than all the shovelware junk that is foisted on every user on every system, the removal of which is directly hamstrung by the uninstall/update-reinstall issue.
Edge Browser. Seriously, it's hopeless. It's foisted on W10 users however is only vaguely fit for personal use, it's not controllable in any way to the level required and that IE is. However MS have set it as the default, put in hard-coded nags about switching away (search for "Internet" and rather than IE showing first, Edge is - attempt to change default browser from Edge to anything else and you get an "are you sure" prompt with a tiny "do it anyway" option). The fact that it feels slow, unwieldly and has take the minimal user interface style to the point of barely being usable doesn't help matters either.
However most of the updates to W10 revolve around these dead areas and then add a load of junk focussing on things that frankly 99.99% of users have zero interest in - 3D browsing and 3D objects... While there have been some small, nice improvements within W10, many of these are fixes to issues that were introduced in W8, rather than actual improvements to W10 :(