Re: Who didn't see this coming?
My wife, who is a professional graphic designer, got fed up with Adobe and switched (well, is switching, since not all programs are ready, apparently) to Affinity programs. Old school model, pay $50 and that's it. She is very happy with the programs she's used so far, like Affinity Designer --she says it it much more light weight, does pretty much everything that Illustrator does, and in some cases more. I hope more people will try it, so Adobe gets some real competition.
By the way, I have no affiliation or whatever with Affinity. Just married to a happy customer.