Re: Who didn't see this coming?
The company calls this "Windows as a service", the idea being that users get a constant flow of improvements.
The 'service' bit is the giveaway.
Microsoft does nothing without extracting lucre when it comes to services.
"For only $99/year we can keep your PC uptodate."
Don't forget to read the 9999 page EULA along with a legal representative so that you can find out that the EULA precludes you from taking legal action when the brick your PC with an update OR you forget to keep your Credit Card details current and your 'service' periods expires.