It's an OS not an Ecosystem
Microsoft just don't get it......
What people want is a stable, secure OS on which they can run their business applications, or in the case of Joe Home User; a Word Processor and a Browser.
However MS continue to think that people want an entire ecosystem of apps and other cr*p.
Unfortunately for MS (and fortunately for the rest of us) the world has moved on, those who still need a desktop for full-fat applications buy Windows; if you can afford it Apple, and the rest use either a Chromebook or a portable device of some description.
Speak to the kids, very few now have desktop devices in need of an OS like windows that is the centre of their life!