Reply to post: Re: Lateral Thinking

Jocks in shock as Irn-Bru set to slash sugar and girder content

Dave Bell

Re: Lateral Thinking

Total energy content matters, and there is evidence accumulating on the bad effects of a high-carb, low-fat, diet. There's a clear correlation, and there has been some pretty smart testing done to tease out the direction of causality. There are a lot of diet fads which go to extremes, based on slight evidence, and they go bad. The big change I have seen is the rise of "energy" drinks, and Irn-Bru might just be exotic enough to sell for some of the same reasons. A sugar cut isn't a bad thing, but whenever somebody goes for something obvious and simple, I suspect they are wrong.

I don't know why people have this idea that Irn-Bru is unknown in England. Maybe they live so far south that they get their info from the French.

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