PR gone wild
Intel's press release is a masterpiece.
https://newsroom.intel.com/news/intel-responds-to-security-research-findings/
Translation: This critical security exploit that will be disclosed soon (though not by us, even though we've known about it forever) affects only systems that are working as designed (to leak sensitive data, presumably), running specific workloads (not general ones?), via a software analysis method that is definitely not a "bug" or "flaw" (it doesn't, like, delete your secrets or anything, it just gives them away). We are working tirelessly with companies like AMD to develop a fix (even though AMD's products are immune and they should be pissed we're mentioning them), and to roll out software and firmware updates that mitigate this definitely-not-a-bug-or-flaw. In conclusion, Intel believes that Intel's products are for sure totally the most secure.