Re: Perhaps the analogy is appropriate
1. Collect garden gnomes. 2. Magic happens. 3. Profit!
Data != profit. It just means that there is a bunch of bits in the system. From the original blog post, magically lots of data translates into customers for Sales Force. Up to a point, Lord Copper.
Yes, we have lots of data. Maybe that data is worth something, and, more likely, it isn't.