Re: STOP THIS AT ONCE!
Internet before adverts, it was called ARPANET..
I have been online since the mid nineties and advertising had been pretty much the only money earner, bar subscriptions.
So either go to the pay model or you have adverts, it's that simple. How do you think el-reg makes money and keeps an office open? They rely 100% on advertising, be it obvious advertising like banner adverts, or less obvious "reviews"