Re: It's over guys.
While many of your points are valid, FB have discovered that users sharing content can be a great way of increasing ad revenue. Particularly if the content would normally require someone to pay for it like sporting coverage.
Here's a graph showing Facebook success in recent years...
https://www.statista.com/statistics/277229/facebooks-annual-revenue-and-net-income/
Biting the hand that feeds IT
