Shazaming a song is a bit like clicking on a banner ad... except if you've gone to the effort of getting out your phone, starting up the app and holding your phone up to the speaker, you're by definition already interested in the song. There's therefore a pretty good chance that if the app then
(a) successfully identifies it and
(b) immediately offers you a seamless, INSTANT way to have your own copy on your phone for under a quid, you're actually pretty likely to say "OK". That translates into lots of referral fees pretty soon. (Where "pretty soon" appears to be nine years).
I still think it's witchcraft, personally, but I credit it with
(a) allowing me to identify some SERIOUSLY obscure stuff that was driving me mad and
(b) allowing me to discover some good stuff from snippets played in the background of TV shows or over store PAs. Hope the founders can retire to an island, they deserve it.
Biting the hand that feeds IT
