You can see it now
Marketing droids - FREE! LIFETIME!! CLOUD!!!!
IT - But...
M - FREE! CLOUD!!!
IT - but the AWS bill?
m - CLOUD! FREE!
(scene - 6 months later)
C-Level Person - what the actual FUCK is going on with this AWS bill?
Marketing - Dear Valued customers, as part of out world class service, we are having to introduce the following charges.....