Re: sort of confused ?
"In 2017 it is almost impossible to opt out of surveillance by one megacorp or the other (FB, Apple, Google, Amazon...)."
You missed every telco and internet service provider, every restaurant chain that lets you use their Wi-Fi (many now are part of larger systems that collect data and provides free internet services), every grocery store or gas station that you use your rewards card at...
All of this information is being aggregated. When they seek so adamantly to pin me to an advertising ID, I don't believe the "you're just a data point" line.
Until governments give us the right to control who uses our data (including meta data), our privacy will always be a thin veneer of lies.