Re: Yes kudos on "faecebook"
"why must a heavy-handed GUMMINT-style "solution" be set against Google and Face-bitch, just because a lot of us do not LIKE them ???"
Its economic theory. When a player develops a monopoly position its bad for consumers in the medium to long term, particularly when that dominant position can be used to expand the monopoly into other markets. (See Googles expansion from search into services and prioritizing its services in search results.)
Capitalist theory relies on competitive markets to benefit society. Monopolies don't do that (benefit society) usually.