Re: I really don't see the issue..
You don't see the issue because, amazingly, you're not aware that many people don't subscribe to Sky, Virgin or BT.
I get the BBC through this amazing device called an aerial. Consequently I pay nothing but a licence fee and no-one has any idea what programmes I watch, and which I don't. If the money is paid through subscribers instead, does that mean I get my BBC for free?