Reply to post: People have worked out it's cheaper

Phone fatigue takes hold: SIM-onlys now top UK market

Charlie Clark Silver badge

People have worked out it's cheaper

Real incomes have declined significantly over the last 10 years. Experience shows that people will spend (sometimes money don't have) on things that give them immediate pleasure, if they're required. A new phone doesn't do that anything like as much as it did, hence the money gets spent on something else: music and tv subscriptions spring to mind as worthy replacements.

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