Death spiral double down
Companies on the verge of extinction follow the same pattern. Do the wrong thing for years, and when you get into trouble, double down on what you're already doing while talking it up as if it's something new.
We've all noticed that laptops in stores are engineered to look slick and shiny first, work well second. Now that the drones have switched their love to iThings and DroidThings, the PC people have decided that it's the looks that really matter. Well, to the extent that the drones go for style over substance, they're correct. But style is the differentiator between phablets, not between laptops and phablets.
It's just a pity that Lenovo are drinking the Kool Aid too. They were the last bastion of decent engineering.